美果樹品牌故事
The Brand Story of Merryontree

誕生于2010年的美果樹，是寶來(lái)食品的當(dāng)家品牌之一。
它的誕生，標(biāo)志著寶來(lái)食品從最初的進(jìn)口烘焙原料代理商成功轉(zhuǎn)型為專業(yè)水果加工制造商。從此，
中國(guó)烘焙行業(yè)多了一個(gè)“中國(guó)制造”的水果制品品牌。

寶來(lái)食品剛成立時(shí)，主要致力于進(jìn)口烘焙原料的推廣，但隨著中國(guó)烘焙大行業(yè)的發(fā)展，寶來(lái)食品逐漸意識(shí)到自主品牌的重要性，2010年，
依托公司所在地得天獨(dú)厚的水果源產(chǎn)地優(yōu)勢(shì)，引進(jìn)國(guó)外先進(jìn)生產(chǎn)技術(shù)，
研發(fā)并生產(chǎn)出系列果膏、果肉果餡、鏡面果膠、法式栗子蓉、水果果泥系列產(chǎn)品，并將其命名為“美果樹”品牌。
美果樹，意即“愿創(chuàng)造更多美麗的果實(shí)，讓所有寶來(lái)人共同分享！”

2014年，寶來(lái)新工廠項(xiàng)目啟動(dòng)，占地20余畝、實(shí)用面積10000余平方米，設(shè)立無(wú)塵無(wú)菌車間，引進(jìn)國(guó)外先進(jìn)的水果加工生產(chǎn)線，
并嚴(yán)格按照國(guó)家醫(yī)藥標(biāo)準(zhǔn)來(lái)執(zhí)行生產(chǎn)管理。新工廠的落成，標(biāo)志著美果樹系列產(chǎn)品品質(zhì)將更加標(biāo)準(zhǔn)化，
也體現(xiàn)著寶來(lái)對(duì)自身的嚴(yán)格要求和對(duì)行業(yè)負(fù)責(zé)任的嚴(yán)謹(jǐn)態(tài)度。

如今的美果樹系列產(chǎn)品種類已達(dá)上百種，擁有一支200多人的高效精英團(tuán)隊(duì)，攜手全國(guó)各地及東南亞各國(guó)經(jīng)銷商共800多家，開發(fā)終端客戶20000多家，
微信公眾號(hào)“美果樹”吸收有50000多名微信會(huì)員，業(yè)務(wù)量每年穩(wěn)步提升。

自2016年5月起，美果樹品牌形象進(jìn)行了全面升級(jí)，同年，位于東莞天安數(shù)碼城的新辦公室投入使用。同時(shí)，2016年也是美果樹產(chǎn)品創(chuàng)新的一年，
陸續(xù)推出了美果樹濃縮果醬系列及美果樹冷凍系列。
2017年，美果樹在行業(yè)內(nèi)掀起“芒果裸蛋糕”風(fēng)暴，從產(chǎn)品研發(fā)到營(yíng)銷推廣，為客戶提供全套落地產(chǎn)品執(zhí)行方案。

要讓“美果樹”實(shí)現(xiàn)長(zhǎng)久地豐收，在于根，在于源頭，因此寶來(lái)也于2014年首度試水烘焙水果產(chǎn)業(yè)鏈上游。
目前，示范基地的規(guī)模每年都在遞增之中（1000畝＋），并吸引了周邊眾多農(nóng)戶參與芒果種植。

協(xié)助華夏各地的烘焙企業(yè)開疆辟土，是美果樹的職責(zé)所在，在幫助他人的同時(shí)，美果樹也繪制出了一幅屬于自己的烘焙地圖。
未來(lái)，美果樹將更加枝繁葉茂，攜手烘焙同仁一起，迎接每一個(gè)烘焙春天的到來(lái)。

Born in 2010, Merryontree now is one of flagship brands of Baolai Food Company Ltd. The birth of Merryontree marks the transformation of Merryontree from the previous import baking material to a pure-play fruit processing manufacture. Ever since then, Chinese Baking Industry embraced a totally new fruit processing brand with indigenous characteristic.

Since its establishment, Baolai mainly focused its attention on the promotion of import baking material. However, as China’s baking industry developed, Baolai gradually came to realize the importance of self-owned brand. In 2010, our fully-fledged advantage on fruit production place and the foreign advanced technology we introduced have helped us to develop a series of products, which included fruit puree, pulp and tart, pectin, French chestnut puree and fruit puree, then, we named it “Merryontree” and finally had “Merryontree” registered in Industrial and Commercial Bureau. Merryontree literally means “to produce more beautiful fruits to share them to all our Baolainese”.

In 2014, the new plant of Baolai Food Company Ltd was put into service, with its floor area over 20 mu (around 13,333.33 square meters) and its usage area over 10,000 square meters, which was not only equipped with aseptic and dustless workshops but also with fruit production line. The completion of the new plant demanded us to provide more standardized products to our customers and more serious attitude toward ourselves and our baking industry.

To ensure Merryontree a prosperous future, we first set our food on the upstream of baking fruit industry in 2014. Currently, the size of Demonstration Industrial Park for Fruit Planting is on the increase annually, attracting surrounded farmers to join mango planting.   

Currently, Merryontree has hundreds of products and a team with over 100 persons, with its dealers scattered over our country and Southeast Asian countries and its terminal clients over 20,000. Our WeChat Office Account is “Merryontree” (美果樹), having more than 50,000 members. Our business volume is on the increase annually as well.

Since May 2016, we had a new image, in the same year, our new office located in Tian’an Cyber Park was also put into use. Meanwhile, the year of 2016 also was a year for innovation, we successively launched two products, namely, “Merryontree Concentrated Jam” and “Merryontree Freezing”. In 2017, Merryontree has created a “Mango Naked Cake” frenzy in our baking industry.

For us, helping other baking enterprises to develop the new market has long been our responsibility. We are also drawing a baking map for ourselves when helping others. In the future, Merryontree will step farther to embrace every golden period with other baking enterprises.

忘記復(fù)雜的制作工藝，忘記過(guò)分濃郁的果香，忘記一切讓人心變得不古的因素。
烘焙行業(yè)實(shí)在太需要回歸，回歸田園，回歸自然，回歸一雙素手，回歸質(zhì)樸的人心。美果樹的升級(jí)，并非單純
的VI形象升級(jí)，而是品牌從里到外的新生。
讓所有人為的因素退居幕后，讓陽(yáng)光唱主角。因?yàn)樗緛?lái)就是陽(yáng)光送給這世界的禮物啊。